The Slow Food Farms of Essential Haircare

BIODIVERSE BEAUTY

Help us rescue plant species that are at risk of extinction: every Essential Haircare family contains a unique active ingredient from an Italian Slow Food Presidium.

To celebrate Earth Month, we decided to tell you a story of positive environmental impact and the protection of biodiversity. It’s the story of Essential Haircare, our line that takes care of your hair and the earth at the same time.

Every Essential Haircare product contains an active ingredient from an Italian Slow Food Presidium.

The Italian farmers that are passionate about growing these heirloom plants — such as the Fiaschetto Tomato from Brindisi and the Salina Caper — are actively helping to protect biodiversity. So let’s celebrate these dedicated farmers by learning more about what they’re doing.

Fiaschetto Tomato from Carovigno

This highly nutritious plant is rich in carbohydrates and proteins, and contains vitamin C, a powerful antioxidant. And as a benefit for your hair, it has remarkable invigorating and nourishing properties.

Product

NOUNOU Shampoo

Village

Carovigno, Puglia

Farmer

Mario Di Latte

Caper from Salina

The extract of Salina caper buds is rich in antioxidants that are effective in protecting colored hair.

Product

MINU Shampoo

Village

Salina, Sicilia

Farmer

Salvatore d’Amico

Minuta Olive from Ficarra

The olive tree is native to the Mediterranean. Its extract — rich in fatty acids and vitamins — provides nourishment and softness to the hair.

Product

LOVE Smoothing Shampoo

Village

Ficarra, Sicilia

Farmer

Carmelo Messina

Almond from Noto

The extract of this almond is rich in proteins, B-group vitamins, vitamin E, unsaturated fatty acids, magnesium, iron, potassium, copper and phosphorus. It helps to elasticize, moisturize, nourish and add volume to hair.

Product

LOVE CURL Shampoo

Village

Noto, Sicilia

Farmer

The Assenza family

Cartucciaru Melon from Paceco

The extract of this yellow melon is rich in water, vitamins and mineral salts, adding long-lasting hydration.

Product

MOMO Shampoo

Village

Paceco, Sicilia

Farmer

Francesca Simonte

Lentil from Villalba

Lentil extract is rich in serine and glutamic acid, which makes it ideal to nourish and repair hair.

Product

MELU Shampoo

Village

Villalba, Caltanissetta

Farmer

Francesco Di Gèsu

Red Celery from Orbassano

Rich in mineral salts such as sodium, potassium and calcium, red celery extract has a re-mineralizing effect on hair.

Product

DEDE Shampoo

Village

Orbassano, Piemonte

Farmer

Giancarlo and Doriano Pozzatello

Turnip from Caprauna

It is rich in minerals (phosphorus, iron and calcium) and vitamins (A,B and C), which give hair body and volume.

Product

VOLU Shampoo

Village

Caprauna, Piemonte

Farmer

Donatella Ferraris

Buckwheat from Valtellina

Rich in mineral salts (iron, zinc, selenium) and proteins, it contains a high concentration of all essential amino acids and is also rich in antioxidant substances.

Product

SOLU Shampoo

Village

Cascia, Umbria

Farmer

Daniele Giovannoli

Sea Salt from Trapani

It is particularly rich in magnesium, potassium and microelements. When used inside the SOLU scrub, it deeply cleanses the skin with a gentle exfoliating action.